AT&T announced a new promotional plan today to entice customers to try out their U-verse service. This time, the plan is to try snag more customers by offering them free internet service if they buy two addtitional AT&T services.
The “Buy Two, Get One Free” promotion will offer U-verse internet service to those who subscribe to U-verse TV (U200 package or higher) and either AT&T Wireless service or the U-verse unlimited home phone product. Customers who have both services will then get the U-verse Pro high speed internet for six months free. If you are using AT&T Wireless as part of the promotion, you have to have the National 450 or higher to be eligible for the free internet offer.
According to AT&T, U-verse Pro is worth $30 a month, so a new customer would see savings of $180 total. The new U-verse promotion does offer some flexibility to those who have abandoned their old home phone service in favor of using wireless phones all the time. Instead of having to have a triple play bundle that requires a landline, customers can still have the U-verse triple play and enjoy the flexibility of using their cell phones instead.
The new U-verse promotion is already available in several midwestern states including Michigan, Ohio, Indiana and Wisconsin. AT&T expects to launch the free internet promotion into all areas where U-verse is available in the coming weeks. The promotion is scheduled to run until March 20, 2010.
So with “Buy Two, Get One Free” coming soon everywhere, does that mean that the popular U-verse cash back promotion will be pulled? Too soon to tell, as many of the U-verse cash back deals run until mid-September. It will be interesting to see if AT&T pulls the plug on the cash back offers that have brought in many new subscribers.